Folsom Bike has always catered to the women’s market, however being a female owner of a bicycle shop where cycling is predominantly a male sport, I felt the need to do more. In August of 2015, we opened the women’s boutique, a separate section of Folsom Bike dedicated solely to female riders. The women’s boutique ties directly into the Proud to Ride Like a Girl campaign that we started in 2014. The campaign aims to empower girls and women to be advocates for themselves and their health.
I want to remind women what strong individuals we are and that riding like a girl should be a positive connotation – not negative. I want women to feel empowered by who they are no matter what level of athlete, no matter what sport.
Folsom Bike encourages women to participate in the Proud to Ride Like a Girl campaign by hosting monthly meet-ups at the store. Women’s specific group rides include I Ride Like a Girl road rides, I Mountain Bike Like a Girl rides and Tri Like a Girl workouts. All levels of athletes are welcome and encouraged to attend these events.
No matter if you are new to cycling or a seasoned athlete, we want to be the shop for you to help you with all of your cycling needs. Make cycling a lifelong sport, take care of yourself, make yourself a priority and BE PROUD TO RIDE LIKE A GIRL!!!